What’s in a Name?

I have to say I’ve been somewhat bemused by the change of name at Everything Everywhere, the company formed by the merger of Orange and T-Mobile.

It would seem that their Marketing Executive has decided that the original name was something of a mouthful and might be improved by abbreviating to the rather catchy ‘ E E ’, which clearly rolls off the tongue in a much more comfortable way!

I presume the company felt that there was a compelling reason for the change, perhaps to give themselves a URL that’s easier to type or to help promote a globally identifiable image. Unfortunately, the first image it conjured up for me, probably isn’t what they were aiming for!

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This month, I will be attempting to grow facial hair on my upper lip in support of Movember and Prostate Cancer UK. If my humble prose has inspired you to sponsor my efforts, please visit http://mobro.co/andybevan11