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Has Apple lost the plot with the iPhone 6?

October 7, 2014 Leave a comment

Back in 2010, the late Steve Job’s, Apple’s founder, famously said “No one’s going to buy a big phone!” Four years later, the current CEO Tim Cook, has proudly unveiled Apple’s latest flagship product, the iPhone 6, in 2 screen sizes, the new standard 4.7” and the whopping 5.5” Plus model, both considerably larger than the Jobs inspired iPhone 5.

Was this the common sense Apple applied when designing iPhone 6 without Steve Jobs?

In 2012, when Apple delivered Steve Jobs’ legacy in the form of ‘the best iPhone ever’, the video ad at the time proclaimed the “dazzling display of common sense” of being able to reach all 4 corners of the screen with your thumb, whilst holding the phone in one hand. It was beautifully simple, elegant and just plain common sence.

Back then, Apple were the design innovators that others would imitate, today, however, the rolls have reversed. There seems little reason for Apple to abandon the ethos of their visionary leader and produce a larger phone, other than to try and emulate the success of the large screen Android phones that dominate the smartphone markets outside of America and Europe.

However, Apple have missed the point. Android phones don’t dominate just because they are large, it’s because they are a cheaper and (possibly) better alternative! The iPhone 6 starts at $649 (P29,000, without a contract) and top of the range is an eye watering $949 (P42,000). That’s an almost impossible sum for the majority of the World’s population to afford. By contrast Google’s Android One, which launched in India recently, is just $105 (P4,700), and carrier subsidies could reduce that to around $60 (P2,600). Apple are not going to win this battle with any size of phone!

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Categories: Mobiles, Technology Tags: , ,
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