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Has Apple lost the plot with the iPhone 6?

October 7, 2014 Leave a comment

Back in 2010, the late Steve Job’s, Apple’s founder, famously said “No one’s going to buy a big phone!” Four years later, the current CEO Tim Cook, has proudly unveiled Apple’s latest flagship product, the iPhone 6, in 2 screen sizes, the new standard 4.7” and the whopping 5.5” Plus model, both considerably larger than the Jobs inspired iPhone 5.

Was this the common sense Apple applied when designing iPhone 6 without Steve Jobs?

In 2012, when Apple delivered Steve Jobs’ legacy in the form of ‘the best iPhone ever’, the video ad at the time proclaimed the “dazzling display of common sense” of being able to reach all 4 corners of the screen with your thumb, whilst holding the phone in one hand. It was beautifully simple, elegant and just plain common sence.

Back then, Apple were the design innovators that others would imitate, today, however, the rolls have reversed. There seems little reason for Apple to abandon the ethos of their visionary leader and produce a larger phone, other than to try and emulate the success of the large screen Android phones that dominate the smartphone markets outside of America and Europe.

However, Apple have missed the point. Android phones don’t dominate just because they are large, it’s because they are a cheaper and (possibly) better alternative! The iPhone 6 starts at $649 (P29,000, without a contract) and top of the range is an eye watering $949 (P42,000). That’s an almost impossible sum for the majority of the World’s population to afford. By contrast Google’s Android One, which launched in India recently, is just $105 (P4,700), and carrier subsidies could reduce that to around $60 (P2,600). Apple are not going to win this battle with any size of phone!

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Categories: Mobiles, Technology Tags: , ,

A very Siri mistake!

August 13, 2012 Leave a comment

According an article in last week’s ITPro, the battle for supremacy between Apple and Google is about to reach new heights, with the release of Google’s new iPhone app, which will feature enhancements to it’s voiced-based search technology.

  

The new app is being seen as a direct response to the success of Apple’s Siri technology, which is threatening to reduce the reliance on Google’s search services for iPhone users.

In celebration of the impending madness of even more smartphone users shouting random questions into their handsets (as if listening to their conversations wasn’t bad enough!) the remainder of my opinions in this post are dictated directly into Siri…

The platypus could not be used indoors…

I said, the play bus should not see rude encores…

…I’m sorry Andy, but I can only look for businesses in the United States, and when you’re using U.S. English.

…I can’t answer that. But I could search the web for it, if you like.

…I’m sorry Andy, but I don’t understand “You can go kiss my arts”

Categories: Technology Tags: , ,

The golden age of Technology

July 13, 2012 Leave a comment

The fact that the world seems to be falling apart around us these days, hasn’t gone unnoticed.

Mobile network logos

I’m not referring to the fact that the Gulf Stream has finally gone AWOL and we appear to be shifting between a tropical monsoon climate and the new ice age, but the nightmare scenario that stuff keeps not working!

The fact that O2 users have had to pick up a landline phone recently or RBS customers need  to speak to a person in order to check their bank balance, has been making major headline news!

Don’t you think that maybe we’re all getting a bit too far up our own technology these days and we just can’t handle it when it’s not there anymore! Doesn’t anyone else remember the days before mobile phones, before the internet, before cash machines? We managed to get by and no one blew a gasket because it took a week to clear a cheque, or a day to deliver a letter or you had to wait 5 minutes in a queue for a public phone.

I think it’s sad that we’ve lost that level of patience with our lives, but I’m certainly as guilty as the next man!

On Sunday I was lucky enough to get a couple of tickets for Silverstone and I duly sat down in my seat, with my iPhone Official F1 Timing app in hand, ready to enjoy the day. To my total horror, I then discovered that despite my phone claiming to have a full 3G signal, I could not get a data connection to anything! I was completely cut off from the world!

I then tried my daughter’s iPhone on O2. Even in the days before the Armageddon, there was nothing, a great empty internet void! Damn You Technology, I cursed, despite Vodafone’s logo being plastered on every corner and even on my hat, you’ve managed to ruin my day!!

Then I remembered I was there to watch a motor race and everything was OK.

Categories: Stuff, Technology Tags: , , ,

You’re Fired!

Apparently a new TV service, YouView, was launched in the UK this week! Did anyone notice?

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On the face of it, YouView has an excellent pedigree, backed by the BBC, ITV, Channel 4, Channel 5 and BT amongst others, it can boast Lord Sugar as it’s chairman.

The service will provide a combination of contract-free digital TV channels and on-demand programming and aims to tap into the market of those of us who don’t want to subscribe to Sky or Virgin.

The problem is, their set-top box is going to retail at an eye-watering £299! I think it might prove tricky to find customers who want to spend £300 on a set-top box, but who are not already signed up to pay-TV.

They are planning to offer boxes for sub £100 within two years or so, but the service is already two years behind schedule and two years behind the times! In an age when I can watch Freeview on my iPad or on-demand on my kids’ PlayStation, would I be tempted by another £100 box in 2 years time. I’m not sure.

According to Lord Sugar, “The audience to me is Mrs Smith on the 17th floor of a tower block in Newham.” Even if he can persuade Mrs Smith to part with her £300, I have a feeling Lord Sugar might have got his margins wrong on this one!

And it’s for that reason… etc. etc.

Categories: Technology Tags:
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